Sustainability Report 2024
loops ensure that innovations are 昀椀eld-tested and market-ready.
“One Marketing”
To ensure regional marketing teams can adapt to local realities while remaining [...] able to hire a regional
marketing manager. We are now translating our global
marketing strategy into regionally tailored marketing tools
that local teams [...] GHG emissions (market-based)
showed a 2,2% increase compared to 2023. Despite a 4,8%
reduction in market-based Scope 2 emissions, market-based
Scope 1 and